Clera ("we", "our", or "the app") is an AI summarization app that converts Instagram Reels and posts into structured, readable notes. This Privacy Policy explains what information we collect when you use Clera, how we use it, and your rights with respect to your data.
You can use every part of Clera, including buying and restoring a Clera Plus subscription, without creating an account or giving us your name or email address. Signing in is optional.
By installing or using Clera, you agree to the practices described in this policy. If you do not agree, please uninstall the app and contact us to request deletion of any data we hold.
When you share an Instagram Reel or post to Clera, the URL of that content is sent to our server for processing. The URL is used to fetch the video or image content, generate a summary, and deliver that summary to your device. The processing job, including the URL, is kept for up to 24 hours so the app can collect the result, and the URL may appear in server logs retained for up to 30 days.
We do not store the video or image content itself after processing is complete. Transcripts and frame data are intermediate processing artifacts that exist only in server memory during the summarization pipeline and are discarded immediately afterwards.
To avoid processing the same public reel twice, we may cache the finished summary of a reel for up to 14 days. This cache is keyed only by the reel itself and never records who submitted it.
The structured summary produced by our AI pipeline (title, category, ingredients, steps, tips, or equivalent fields) is delivered to your device and stored in a local database under your control. Summaries are not stored on our servers after delivery, other than in the non-attributed reel cache described above.
We generate a random device identifier the first time you launch the app and store it in your device's secure storage. This identifier is included in API requests for rate limiting, usage limits, fraud prevention, and duplicate-request checks. On its own it does not contain your name or email address.
The device identifier is registered on our server the first time you make a signed request, together with your platform, app version, and last-seen time. The app may also register a random device secret used to prove requests come from your device. These records persist until you request deletion. If you sign in, your device identifier is linked to your account (see 2.4).
Clera has two kinds of account record, and you never have to create either one yourself.
Your subscription works on every device signed in to the same Apple Account or Google account that bought it, with or without a Clera account. For signed-in accounts, we can view the Firebase record to support your account and to send you the emails described in 2.13, where you have agreed to them. Anonymous accounts contain no email address, so we cannot contact anyone through them. Clera's own API servers do not read or store your name or email address. On our servers we store:
Crash and error reports can include your account identifier (never your email or name) so we can investigate problems with your account.
Clera Plus is purchased through the Apple App Store or Google Play. Payment is processed entirely by Apple or Google; we never receive your card or payment details. To activate and maintain your subscription we receive and store:
Apple and Google notify our server when a subscription renews, is cancelled, or is refunded, so your access stays accurate.
To apply the free plan's monthly limit and our daily rate limits, we count how many summaries each device and account requests per month and per day. These counters contain numbers only. When you delete your data or account, we keep the current month's usage counter for your device so the free plan's limit cannot be reset by deleting and starting again. It contains only a number and expires at the end of the month.
To notify you when a summary is ready, Clera sends your device's Firebase Cloud Messaging (FCM) push token to our server. We keep the token until Firebase tells us it is no longer valid, for example after you uninstall the app.
We may send a small number of reminder notifications in your first days of use (for example, a few days after your first summary). To do this we store when you created your first summary, its content category, and which reminders have already been sent. You can turn notifications off at any time in your device settings.
We use PostHog and Google Analytics for Firebase to understand how the app is used, for example which screens are opened, when a summary is saved, viewed, or deleted, and when the subscription screen is shown. These events are tied to your device identifier and include your platform and app version. PostHog may also show in-app surveys. We do not use analytics data for advertising.
We use Firebase Crashlytics (Google) and Sentry to collect crash, error, and performance reports. A report may include:
When an error occurs, Sentry may record a short replay of the app screen leading up to it. All text and images in the replay are masked, so it shows the layout of the screen, not your content. If you choose to send feedback through the error report form, Sentry receives what you type, including an email address if you enter one.
Crash collection is disabled in debug builds.
If you rate a summary or send us feedback in the app, we store your rating and message, the email address you choose to provide (if any), your device identifier, and the IP address the feedback came from. We use this only to improve Clera and to reply to you. We do not add an email address you give us in feedback to marketing emails.
If you choose to back up or export your summaries to Google Drive, the app signs in to your Google account to write to your own Drive. We receive no Google account information on our servers, and your backups go directly to your Drive.
Our API server (hosted in Germany with Hetzner) logs inbound requests. Server logs may include your IP address, request timestamp, HTTP response code, and the device identifier sent with the request. Logs are retained for a maximum of 30 days and used exclusively for security monitoring and debugging.
If you have an account, we may use the email address in your account record (see 2.4) to contact you:
If you signed in with an Apple private relay address, Apple forwards our emails to you, and you can stop them at any time in your Apple Account settings.
We do not sell your email address or share it with advertisers or data brokers, and we do not use it to target or measure ads on other companies' apps or websites. Any email service we use to send these messages processes your address only to deliver them on our behalf.
| Data | Purpose |
|---|---|
| Instagram content URL | Fetching and summarizing the content you shared |
| Device identifier and device secret | Rate limiting; free plan limits; fraud prevention; duplicate-request checks |
| Account identifier and provider | Signing you in; linking your subscription to your account across devices |
| Email address (from your account record) | Messages about your account or subscription; product updates and marketing emails if you agreed to receive them |
| Purchase and subscription records | Activating, restoring, and renewing Clera Plus; handling refunds and cancellations |
| Usage counts | Applying the free plan's monthly limit and daily rate limits |
| FCM push token and reminder state | Telling you when a summary is ready; occasional reminders |
| Analytics events | Understanding how the app is used so we can improve it |
| Crash / error reports | Diagnosing and fixing app bugs |
| Feedback | Improving summaries; replying to you |
| Server logs / IP address | Security monitoring; abuse prevention |
We process this information to provide the service you asked for, to keep it secure and free of abuse, and, for analytics and diagnostics, on the basis of our legitimate interest in keeping Clera working and improving it. We send marketing emails only on the basis of your consent, which you can withdraw at any time.
Clera relies on the following third-party services, each subject to their own privacy policy:
We do not sell your data, and we do not share it with advertisers or data brokers.
You can delete your data from within the app under Settings, whether or not you ever signed in.
Deleting your account or data does not cancel an active subscription. Apple and Google bill subscriptions, so please cancel in your App Store or Google Play subscription settings. Your subscription stays with your Apple Account or Google account, and Restore Purchases brings it back. The current month's usage counter is kept, as described in 2.6. To delete other remaining records, email us at the address below.
No security measure is 100% effective. If you believe your data has been compromised, please contact us immediately at the address below.
Clera is not directed at children under 13 (or under 16 in the EEA). We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.
Depending on your location, you may have the right to:
To exercise any of these rights, contact us at privacy@clera.me. We will respond within 30 days.
Our API server is located in Germany (EU). If you are located outside the EU, the content URL you submit and the resulting AI processing may involve transfer of data to our server in Germany.
Our AI service providers, Google (Firebase), PostHog, and Sentry may process data on servers located outside your country, including in the United States. These providers use legally recognized transfer mechanisms, such as Standard Contractual Clauses, where required.
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page and notify you via an in-app notice for material changes. Continued use of the app after changes constitutes acceptance of the revised policy.
If you have questions about this Privacy Policy or wish to exercise your data rights: